Stitched Up

The Art Needlepoint Co.

Identity, branding, creative direction and design for the web's leading retailer of needlepoint canvases and kits. A case study for the GoodBarry e-commerce platform, the site allows customers to customize and purchase artwork printed on needlepoint canvas.

Goals

Given the company's overwhelmingly leading demographic, 40-65 year old women, my goal was to tailor the brand and user experience to those who were most likely to interact with it. As part of that initiative, I sought to make the site as simple and familiar as possible while also providing quick and painless access to thousands of unique products.

At a Glance

  • CLIENT The Art Needlepoint Co.
  • TYPE Identity, Brand, Website
  • ROLE Strategy, Design
  • STATUS Complete
  • URL View Live

Note

The site's shopping cart graphics and layout have been slightly modified by another designer.

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